China's underwear market potential is tremendous, according to iimedia, according to China's underwear market scale growth relatively obvious, the market size is about 200 billion yuan in 2019, underwear demand, supply market development space is large, the enterprise competition, a double tenth, 2020, new underwear brand Ubras surpassing uniqlo's double tenth Top1, layout of online channel underwear brand strong anti-risk ability, several new underwear brand obtain financing. New underwear brand product positioning accuracy to understand the needs of the target users, and through the Internet marketing tools, ahead in the market.

Top1 Ubras surpassing uniqlo's double tenth

China's underwear market potential is tremendous, according to iimedia, according to China's underwear market scale growth relatively obvious, the market size is about 200 billion yuan in 2019, women underwear is still the most important market, accounting for over 60% of the total size of the market.

As China's per capita income growth and the French open underwear consumption point of view, underwear consumption gradually become vogue, individuation and diversification, the demand of Chinese residents to underwear consumption also gradually improve, according to iimedia data, in 2019, China's underwear consumption demand growth for 16.77 billion.

Underwear market demand growth, promote supply underwear market has a larger development space, the enterprise competition has intensified. In 2020 during the 11 big double presses, large change of underwear category, emerging domestic brands Ubras catch up in recent years has been the list on the uniqlo, ascended the throne in the Top1. Uniqlo/Uniqlo ranks second, and the rest for Bananain/Manila, Mr Teng, mani Finn, Gukoo/shells, Hodo/red bean, admiration, lanswe, Gainreel/songs such as brand. Ubras, Manila belongs to new brands, such as in Tmall "double 11" underwear brand sales rankings, Ubras, Manila occupy the first and third place respectively. Its product, positioning, service and marketing is focused on underwear industry practitioners. Mainly is the product positioning after deep dig after 90, 95 mostly young users' needs, accurate to understand the needs of the target user, and through the Internet marketing tools, ahead in the market.

Layout of online channel underwear brand strong anti-risk ability

In 2020, under the influence of the new champions league has layout of online channel underwear brand in a favorable position, with a strong ability to resist risks. In 2020, according to iimedia data, through online channels to buy underwear consumers accounted for 43.2%, accounting for more. Online consumption proportion is expected to improve in the future.

Several new underwear brand obtain financing

Consumption has been praised by the industry investors, consumer segmentation upgrade domain, is a very good circuit for investors. Now emerging underwear brand, overturned previous image shaping underwear, belongs to the industry consumption upgrade, it is investors consumption upgrade track segment. According to incomplete statistics, 2019-2